Games, subscriptions, and in-game credits from the publishers your users play.
GAMING IS ONE OF THE FASTEST-GROWING CATEGORIES IN DIGITAL GIFT CARDS, AND A CORE DRIVER OF REDEMPTION ACTIVITY FOR FINTECHS, SUPER APPS, AND LOYALTY PLATFORMS SERVING YOUNGER DEMOGRAPHICS.
Higher perceived value than face value
Gaming gift cards carry immediate perceived value for recipients who play. An in-game credit for a title someone actively plays is worth more to them than its face value. That uplift is highest in categories where recipients have strong existing engagement.
Cross-market relevance in high-penetration regions
Steam, Xbox, and PlayStation operate across most major markets. Titles like PUBG, Riot Games, and Epic Games have deep penetration across Southeast Asia, the Middle East, and beyond — markets where traditional retail brands may have weaker presence.
Drives redemption in loyalty and wallet products
For platforms operating in markets with high gaming penetration, gaming is consistently among the highest-velocity categories. It brings members back to the catalogue more frequently than almost any other category.
Covers every platform
PC, console, mobile, and subscription — the Bamboo gaming catalogue covers how recipients actually play, not just how they played five years ago.
The Bamboo Card gaming catalogue covers PC gaming platforms, console storefronts, mobile gaming credits, streaming subscriptions, and in-game currency across major titles. It spans every platform your recipients play on, in the markets where they play.
Brands available include: Steam, PlayStation, Xbox, Epic Games, Riot Access (League of Legends, Valorant), Roblox, Google Play, Nintendo, Razer Gold, PUBG (mobile credits), Minecraft, and more gaming and entertainment brands across 80+ countries.
Loyalty platform redemption catalogues
Loyalty programmes targeting younger demographics use gaming gift cards as a high-redemption category. Members who play actively are more likely to redeem points for gaming credits than for general retail.
Fintech cashback and rewards
Digital banks and payment apps embed gaming gift cards as cashback options and rewards. For user bases with high gaming engagement, this drives balance utilisation and in-app transaction frequency.
Super app rewards verticals
Super apps embed gaming gift cards alongside retail and travel as a spend category. Gaming is consistently among the highest-velocity categories for platforms operating in Southeast Asia and the Middle East.
Employee recognition for tech companies
Tech-first companies and gaming studios use gaming gift cards as employee recognition rewards. For a team that plays, it is a more personal reward than a standard retail card.
Research and survey incentives
Research platforms running studies with younger or gaming-adjacent demographics use gaming gift cards as participant incentives. High perceived value drives participation rates.
Access the gaming catalogue
AVAILABLE ACROSS EVERY ACCESS MODE: BROWSE AND BUY IN BULK ON THE PORTAL, PULL IT LIVE VIA API, EMBED IT IN YOUR MINI APP, OR ORDER IN BULK WITH AN INVOICE.
Access the gaming catalogue
AVAILABLE ACROSS EVERY ACCESS MODE: BROWSE AND BUY IN BULK ON THE PORTAL, PULL IT LIVE VIA API, EMBED IT IN YOUR MINI APP, OR ORDER IN BULK WITH AN INVOICE.