A loyalty platform operating across multiple markets needed to offer members a meaningful redemption catalogue. The team had strong points mechanics and a large active member base, but the rewards catalogue was thin. Negotiating individual brand agreements took months per brand, and the operational overhead of managing stock, reconciliation, and regional compliance was pulling engineering and partnerships resources away from the core product.

The platform integrated Bamboo Card via a single REST API. The full catalogue of 3,500+ brands across 80+ countries became available immediately, with no individual brand agreements to manage. Bamboo handles stock, fulfilment, FX, and reconciliation. The loyalty team configures which brands appear in their redemption UI. The engineering work to go live took weeks, not quarters.

Members in every market the platform operates in now have access to brands they recognise in their local currency. Redemption rates increased because the catalogue became genuinely relevant. The partnerships team redirected its bandwidth from supplier management to member acquisition.