A super app with tens of millions of active users had payments, travel, and shopping verticals running inside a single platform. User retention was strong within the app, but balance cash-outs to external bank accounts were eroding the in-app spend metrics the commercial team was tracking. The product team wanted a rewards vertical that kept users spending inside the ecosystem, but building gift card infrastructure in-house was not on the engineering roadmap.

Bamboo Card built a full embedded gift card marketplace inside the super app. The experience uses the app’s design language, navigation structure, and brand identity. Users spend app balances on 3,500+ brands across 80+ countries. Bamboo handles the catalogue, pricing, fulfilment, FX, and support escalations. The super app team manages the integration and the user experience.

The gift card vertical became one of the most-used spend categories within the app. Balance cash-outs declined. In-app transaction frequency increased. And under the revenue-share model, each redemption generates margin for the platform rather than sitting as a feature cost.